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DataVisuals
Decision Pipeline™ Platform

Welcome to the Insight Graveyard

Where your credit union's best analytics go to die.

✝
R.I.P.Member Churn2023 – 2023
✝
R.I.P.Loan Price Optimization2022 – 2023
✝
R.I.P.Cross-Sell2024 – 2024
✝
R.I.P.Channel Migration2023 – 2024
✝
R.I.P.Deposit Growth2024 – 2024
The Problem

Every organization has an insight graveyard.

Dashboards full of metrics. Reports that took weeks to build. Analysis that revealed something important. All sitting unused because there's no bridge from "now we know" to "now we decide."
Data products aren't the finish line. Decisions are.
✝
Q4 Member Retention
✝
Branch ROI
✝
Auto Loan Risk
✝
Digital Adoption
✝
Fee Income Opportunity
73%
of analytics insights

Never reach an actual decision.

Your credit union invests in data. We make sure that investment drives accountable action.

The Complete Arc

Most platforms stop at analytics. We close the loop.

⚠️ Most platforms stop here
Data
Ingest · Transform · Govern
Analytics
Visualize · Model · Predict
Decisions
Assign · Track · Audit
DataVisuals extends the complete arc — turning data into accountable decisions.

The Decision Pipeline™

💡
Insight Detected
→
👤
Ownership Assigned
→
⏱️
Deadline Enforced
→
📊
Outcome Measured
Agentic Workflows

Agentic Workflows

AI that understands your data, respects your rules, and drives decisions — built into every application.

💬
Ask
→
🧠
Reason
→
⚡
Act
→
🛡️
Governed

10 Purpose-Built Applications

👥
Member Analytics
🎯
Product Penetration
⚖️
Risk & Compliance
📱
Channel Migration
🏆
Competitive Intel
💎
Member Lifetime Value
💰
Loan Analytics
📑
Regulatory Compliance
🔮
Predictive Analytics
🏦
Deposit Analytics

Turn Insights Into
Accountable Decisions

Built for credit unions · $50M – $500M
Schedule a Demo
8:1
Measured ROI
Tracked decision-to-outcome value
25%
Churn Reduction
Accountable retention campaigns
80%
Exam Prep Saved
Automated NCUA reporting
47/mo
Decisions Tracked
Accountable actions per month
The Insight Graveyard

Where Your Analytics ROI Goes to Die

Credit unions spend $50K–$150K annually on analytics tools. Reports get built. Dashboards get launched. And then... nothing happens. We call this the Insight Graveyard.

73%
of insights never reach a decision

The Insight Graveyard

Reports get built. Dashboards get launched. And then nothing happens. Insights die in slide decks, email threads, and quarterly reviews.

Decision Pipelines route every insight to an owner with an SLA, deadline, and outcome tracking.
0
decisions tracked at most credit unions

No Accountability Bridge

When you ask "how many decisions did analytics drive last month?" nobody can answer. There's no system connecting insights to actions.

Built-in decision lifecycle with tracked stages from discovery through resolution. No silent abandonment.
1-3
IT staff at a typical credit union

Resource Constraints

Credit unions need enterprise-grade analytics but can't afford $150K data scientists or $500K BI implementations.

Pre-built credit union data models, turnkey deployment, and managed cloud infrastructure. No data team required.
6 wks
average NCUA exam prep time

Regulatory Burden

Compliance teams spend weeks assembling evidence from scattered reports and emails for every examination.

Every decision is already tracked—who made it, when, based on what data, and what happened. Exam prep becomes a report.
The Complete Arc

From Insight to Outcome — Every Step Accountable

Decision Pipelines™ don't just show you what's happening. They create a tracked, assigned, time-bound decision stream that closes the loop from data to action to measured result.

💡

Insight

Detected & prioritized
→
👤

Ownership

Assigned with accountability
→
📊

Outcome

Tracked & measured
Four-Layer Architecture

Same Trusted Data. Four Distinct Interfaces.

One trusted data source. Four purpose-built interfaces for analysts, executives, and AI — all governed by a consistent semantic layer.

Layer 1

Interactive Dashboard

Layer 2

Executive Summary

Layer 3

Agentic Workflows

Layer 4

Schema & Semantic Layer

Every decision has an owner and deadline
Full audit trail from insight to outcome
Consistent definitions across all interfaces
Configuration-driven, not code changes
Configuration-Driven

Business Logic Lives in Configuration, Not Code

Domain experts modify thresholds, ownership rules, and escalation policies without developer involvement. Every change is auditable, versioned, and takes effect immediately across all four interfaces.

  • Thresholds and triggers adjustable by business users
  • Consistent definitions across all four interfaces
  • Rapid adaptation to regulatory changes
  • Clear audit trail for compliance
  • Pre-built for Symitar, Corelation, DNA cores
Agentic Workflows

AI That Acts on Insights — Not Just Reports Them

Every Decision Pipeline™ application includes Agentic Workflows — AI that understands your credit union's data, context, and business rules. Ask questions in plain language. Get answers governed by your semantic layer.

💬

Natural Language Queries

Ask your data questions the way you'd ask a colleague. Agentic Workflows translate intent into governed, accurate answers.

🔄

Context-Aware Actions

AI that knows your thresholds, your ownership rules, and your escalation policies — and acts within them automatically.

🛡️

Semantically Governed

Every AI response is constrained by your semantic layer. Consistent definitions. Auditable answers. No hallucinated metrics.

Agentic Workflows are built into every application — not bolted on. The same governance that drives your dashboards drives your AI.
The Difference

Dashboards Show What Happened. We Make Sure Someone Does Something About It.

The issue isn't a lack of analytics capability. It's that traditional tools stop short of where value is realized: the decision itself.

Traditional Analytics

  • Insights discovered but not acted on
  • No clear ownership or deadlines
  • No way to measure whether analytics drove results

Decision Pipelines™

  • Every insight routed to an accountable owner
  • Time-bound response with escalation
  • Outcomes tracked and measured end-to-end
  • Agentic Workflows for AI-driven queries and actions
10 Purpose-Built Applications

The Complete Decision Pipeline Suite

Each application includes the full four-layer architecture — interactive dashboards, executive summaries, Agentic Workflows, and semantic governance. Pre-built for credit union data models.

👥

Member Analytics

Deep Insights into Member Behavior & Lifetime Value
Reduce churn by 25% with accountable retention campaigns.
📊

Product Penetration

Maximize Cross-Sell & Product Adoption
Increase products per member to 4.0+ with targeted campaigns.
🛡️

Risk & Compliance

BSA/AML Monitoring & CAMEL Risk Management
96%+ BSA/AML compliance with 4-hour fraud response SLAs.
📱

Channel Migration

Optimize Digital Adoption & Branch Performance
Drive digital adoption to 70%+ and cut transaction costs $2-5.
🎯

Competitive Benchmarking

Know Your Market Position & Outperform Peers
Set targets based on NCUA peer data with competitive responses.
💎

Member Lifetime Value

Forecast Future Value & Optimize Investments
Predict member value with 85%+ accuracy and prioritize retention.
💰

Loan Analytics

Revenue-Critical Portfolio & Delinquency Management
Reduce charge-offs 15-20% and improve yield by 0.3-0.5%.
📋

Regulatory Compliance

NCUA Exam Readiness & Automated Call Reporting
Reduce exam prep time by 80% with continuous compliance.
🔮

Predictive Analytics

AI-Powered Forecasting & Advanced Modeling
Forecast member growth and intervene before attrition.
💵

Deposit Analytics

Reduce Runoff & Optimize Rate Strategy
Reduce deposit runoff 10%+ and achieve 39:1 ROI.
What Leaders Are Asking

The Questions That Drive Transformation

Credit union leaders are rethinking what their analytics investments should actually deliver.

"How many decisions did our analytics actually drive last month — and can anyone answer that question?"
The Accountability Question
VPs of Analytics & CDOs
"We spend six weeks preparing for NCUA exams. What if every decision was already tracked and audit-ready?"
The Compliance Question
Chief Risk Officers
"We built the dashboards, we generated the insights — but who owns the decisions, and how do we know they happened?"
The Ownership Question
CEOs & Executive Teams
Our Story

30 Years of Turning Data Into Decisions

DataVisuals was founded on a simple observation: companies invest heavily in analytics, then watch as insights die in slide decks and email threads. After decades in Fortune 500 enterprise and data architecture, with another five+ years at a Silicon Valley startup cataloging Financial Instituion data — we kept seeing the same pattern.

Organizations invest in beautiful dashboards, generate impressive reports, and then nothing changes. The problem isn't the analytics. It's the accountability gap between insight and action. So we built something different.

Every metric, every threshold, every decision workflow was designed specifically for how credit unions actually operate. This isn't a generic BI tool adapted for financial services — it's a Decision Pipeline platform built from the ground up for credit unions in the $50M–$500M range.

30 Years Data Architecture Enterprise Financial Services NCUA Regulatory and Data Governance Expertise Core System Integration ML & Predictive Analytics Agentic AI Workflows

Stop Burying Insights. Start Making Decisions.

See how the Decision Pipeline™ platform transforms your credit union's analytics from static reports into accountable outcomes. 20 minutes with real credit union data — that's all we need.

Schedule a Demo Connect on LinkedIn
No commitment required · Personalized to your credit union · 20 minutes